value — AlterEconomics (Russian Journal Of Economic Theory)

Июн 20

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Origin of the Concept of Relationship Marketing and Theoretical Approaches to Defining It

Valentina P. Neganova, Vladislav M. Sedelnikov 2018 (15), №2

10.31063/2073-6517/2018.15-2.11

Сен 20

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Strategy of development of the integrated structure based on the analysis of real options portfolio

Olga A. Romanova, Irina V. Estekhina 2014 ,№3

Abstract: Today business requires decisions on coordinating strategy of development of the company and its operational management. For solving this problem, the approach of value — based management is now...

Сен 20

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The concept of «value chain» and «value» in the economic theory

Igor I. Pichurin 2013 № 3

Abstract: The article deals with the correspondence between recently applicable economic concept of «the value chain», «value» and the basic concepts of political economy: «use value» and «exchange value». Здесь...

Сен 20

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Approaches to definition of customer value concept

Irina S. Neganova, Alexander V. Chirkov 2013 № 3

Abstract: In the paper the basic definitions of value concept are presented; the classification of approaches to customer value’s definition and structure is developed; factors influencing customer perception of a...

Мар 20

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Dual approach to measuring value. Viability of practical application

Roman F. Mukhametlatypov 2013 № 1

Abstract: The article focuses on the examination of the two contradicting value theories, one being elaborated by K. Marx and the other by U. S. Javons. In the course of...