2013 № 3

Approaches to definition of customer value concept


In the paper the basic definitions of value concept are presented; the classification of approaches to customer value’s definition and structure is developed; factors influencing customer perception of a product or service value are systematized.

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Irina S. Neganova – Cand. Sci. (Econ.), Associate Professor,UralStateUniversity of Economics (Ekaterinburg, Russian Federation;  e-mail: smu2007@bk.ru).

Alexander V. Chirkov – Graduate Student, Institute of Economics of the Ural Branch of RAS (Ekaterinburg, Russian Federation;  e-mail: smu2007@bk.ru).