relationship marketing — AlterEconomics (Russian Journal Of Economic Theory)

Дек 20

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A Conceptual Model of Marketing Management for a Small Industrial Enterprise

Natalya B. Izakova, Larisa M. Kapustina 2019 (16), №4

10.31063/2073-6517/2019.16-4.15

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Сен 20

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Review of Theoretical Approaches to the Formation of a Company’s Product and Assortment Policy

Karolina M. Ilyenkova, Valentina P. Neganova 2019 (16), №3

10.31063/2073-6517/2019.16-3.23

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Июн 20

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Development and Application of the Relationship Marketing Concept on the Industrial Market

Larisa M. Kapustina, Natalya B. Izakova 2018 (15), №2

10.31063/2073-6517/2018.15-2.9

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Июн 20

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Origin of the Concept of Relationship Marketing and Theoretical Approaches to Defining It

Valentina P. Neganova, Vladislav M. Sedelnikov 2018 (15), №2

10.31063/2073-6517/2018.15-2.11

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Мар 20

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The Process of Value Creation in Modern Marketing Theory

Sergey Al. Neganov 2018 (15), №1

For citation: Neganov, S. A. (2018). The Process of Value Creation in Modern Marketing Theory. Zhurnal Economicheskoj Teorii [Russian Journal of Economic Theory], 15(1), 14-22 Abstract: The urgency of the...

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Сен 20

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Approaches to definition of customer value concept

Irina S. Neganova, Alexander V. Chirkov 2013 № 3

Abstract: In the paper the basic definitions of value concept are presented; the classification of approaches to customer value’s definition and structure is developed; factors influencing customer perception of a...

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