Valentina P. Neganova — AlterEconomics (Russian Journal Of Economic Theory)

Сен 20

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Review of Theoretical Approaches to the Formation of a Company’s Product and Assortment Policy

Karolina M. Ilyenkova, Valentina P. Neganova 2019 (16), №3

10.31063/2073-6517/2019.16-3.23

Июн 20

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Origin of the Concept of Relationship Marketing and Theoretical Approaches to Defining It

Valentina P. Neganova, Vladislav M. Sedelnikov 2018 (15), №2

10.31063/2073-6517/2018.15-2.11

Июн 20

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Improving the system of marketing communications at the consumer market

Valentina P. Neganova, Ekaterina Al. Smirnova, Mikhail B. Petrov 2016, №2

Abstract: The article examines topical issues of improving the system of marketing communications, which are associated with the development of marketing theory, market transformation and changing of the consumer behavior....