Abstract: In this paper, an economic-mathematical theory of media planning is developed. Within the framework of this theory, the concept of the risk of advertising in the media is defined;...
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Abstract: The condition for effective planning of advertising is the use of scientific methods of placement of advertisements. The use of quantitative methods of media planning increases the effectiveness of...
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Abstract: The problem of evaluation of effectiveness of advertising has not yet been solved. The effectiveness of advertising depends on two factors: the creative concept of advertising message and optimization...
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Abstract: The article shows the term of social attractiveness of territory and its connection with the level of development of public goods sector, presents some approaches to their evaluation and...
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Abstract: The article examines modern theoretical approaches to public sector optimization analysis, shows merits and demerits of theoretic mathematic modeling of public utility from the position of society and the...
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