Georgiy A. Shmatov — AlterEconomics (Russian Journal Of Economic Theory)

Дек 23

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Digital Media Planning Technologies Based on Economic and Mathematical Modeling

Georgiy A. Shmatov 2022 (19), №4

https://doi.org/10.31063/AlterEconomics/2022.19-4.8

Сен 20

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Model for Optimization of Periodical Advertising

Georgiy A. Shmatov 2020 (17), №3

https://doi.org/10.31063/2073-6517/2020.17-3.14

Мар 20

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Models of the Media Planning Theory and Risks of Ineffective Ad Placement

Georgiy A. Shmatov 2018 (15), №1

For citation: Shmatov, G. A. (2018). Models of the Media Planning Theory and Risks of Ineffective Ad Placement. Zhurnal Economicheskoj Teorii [Russian Journal of Economic Theory], 15(1), 23-38 Abstract: The...

Мар 20

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Evaluation of Audience Reach and Advertising Risks in Media Planning Theory

Georgiy A. Shmatov 2017, №1

Abstract: In this paper, an economic-mathematical theory of media planning is developed. Within the framework of this theory, the concept of the risk of advertising in the media is defined;...