marketing

Июн 20

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Competitive Intelligence as a Marketing Tool

Irina S. Vazhenina, Vasilij E. Yushchuk 2018 (15), №2

10.31063/2073-6517/2018.15-2.8

Сен 20

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Place Marketing 3.0: Identification of New Conceptual Framework of Regional Development

Anastasia S. Strekalova 2017, №3

Abstract: In the article, the author identifies the theoretical framework of the new perspective research program of place marketing 3.0, as well as its ecological section. The origin of the...

Июн 20

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Improving the system of marketing communications at the consumer market

Valentina P. Neganova, Ekaterina Al. Smirnova, Mikhail B. Petrov 2016, №2

Abstract: The article examines topical issues of improving the system of marketing communications, which are associated with the development of marketing theory, market transformation and changing of the consumer behavior....

Сен 20

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Structural aspects of governance in the pharmaceutical industry of Russian Federation

Natalya S. Klunko 2015, №3

Abstract: The article considers structural aspects of state management in the pharmaceutical industry of the Russian Federation. In the article there is a structural diagram of state regulation of the...

Features and Capabilities of Monitoring the Reputation of an Organization

Competitive Intelligence as a Marketing Tool

Place Marketing 3.0: Identification of New Conceptual Framework of Regional Development

Improving the system of marketing communications at the consumer market

Structural aspects of governance in the pharmaceutical industry of Russian Federation