2016, №2

Industry Market Life Cycle and Hybrid Structures

Abstract:

The research demonstrates the points of genesis for different hybrid forms on industry life cycle curve. It is demonstrated that hybrid governance forms of organization emerging on growing industry life stages such as “Embryonic”, “Growth”, “Shakeout”, which require higher level of organizational adaptation. It is identified that hybrid organizations with less formulized relations (relations required lower level of coordination and as a result — with lower transactional costs level) emerge on earlier growth stages of industry life curve: these are subcontracting, franchising, and firm network. Hybrid organizations with more formulized relations (relations required higher level of coordination and as a result have higher transactional costs level) emerge on ripe growth stages of industry life curve: these are alliances, collective trademarks. The conclusions of research will help economists and managers make relative choice of hybrid governance form and carry out the projection of hybrid forms development in various industries with different life cycle stages of their development.

PDF full
Downloaded:

Evgeny V. Popov — Corresponding Member of the Russian Academy of Sciences, Dr. Sci. (Econ.), Head of the Economic Theory Center, Institute of Economics of the Ural Branch of the Russian Academy of Sciences  (Ekaterinburg, Russian Federation; e-mail: epopov@mail.ru).

Olesya N. Kalmykova – Cand. Sci. (Econ.), Researcher, Institute of Economics of the Ural Branch of the Russian Academy of Sciences (Ekaterinburg, Russian Federation; e-mail: o.n.kalmykova@yandex.ru).

Viktoria L. Simonova — Cand. Sci. (Econ.), Senior Research Associate of the Centre for Economic Theory, Institute of Economics of the Ural Branch of the Russian Academy of Sciences (Ekaterinburg, Russian Federation; e-mail: simonova4@yandex.ru).