reach spectrum — AlterEconomics (Russian Journal Of Economic Theory)

Мар 20

Evaluation of Audience Reach and Advertising Risks in Media Planning Theory

Georgiy A. Shmatov 2017, №1

Abstract: In this paper, an economic-mathematical theory of media planning is developed. Within the framework of this theory, the concept of the risk of advertising in the media is defined;...

Июн 20

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Risk optimization of advertisement plasment in the Media

Georgiy A. Shmatov 2016, №2

Abstract: The condition for effective planning of advertising is the use of scientific methods of placement of advertisements. The use of quantitative methods of media planning increases the effectiveness of...

Сен 20

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Theory of media planning and optimization of risc of advertisement in the media

Georgiy A. Shmatov 2015, №3

Abstract: The problem of evaluation of effectiveness of advertising has not yet been solved. The effectiveness of advertising depends on two factors: the creative concept of advertising message and optimization...