advertising — AlterEconomics (Russian Journal Of Economic Theory)

Дек 20

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Information Differentiation and Barriers to Entry

Aleksey V. Zazdravnykh, Tatiana V. Gudkova 2020 (17), №4

https://doi.org/10.31063/2073-6517/2020.17-4.11

Мар 20

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Models of the Media Planning Theory and Risks of Ineffective Ad Placement

Georgiy A. Shmatov 2018 (15), №1

For citation: Shmatov, G. A. (2018). Models of the Media Planning Theory and Risks of Ineffective Ad Placement. Zhurnal Economicheskoj Teorii [Russian Journal of Economic Theory], 15(1), 23-38 Abstract: The...