Article clarified the nature of the business activity of entrepreneurship, proposed methodological provision for monitoring of business activities in the municipalities, substantiation of directions of increase of business activity of entrepreneurship and describe the process of their approbation in the municipalities of the Sverdlovsk region. It is substantiated that the lack of evaluation of business development at the municipal level and the lack of regular monitoring of their business activity heightened the need for a systematic monitoring of adequate criteria of evaluation. It is shown that out of the attention of researchers remain the major properties and business activities, such as information and marketing and innovation production. Suggests a classification of municipalities according to the criteria of «effectiveness» and «intensity», classified sources and factors, in the municipalities. The suggested model, the strategy of formation of business activity of entrepreneurship on the basis of the matrix estimation of business activity.