Household’s consumer behavior as a subject of transformation economy

Abstract:

An attempt was made to confirm the hypothesis about the nature of Russian households as one of the forming economic subjects of market-capitalist system in our country. It is shown that the acquisition of households’ «generic signs» the subject of market type happens, particularly, in consumption sphere. Compared between themselves the different models of consumer behavior of households in order to identify degree of ripe their functions as a market capitalist subject.