Ekaterina Al. Smirnova — AlterEconomics (Russian Journal Of Economic Theory)

Июн 20

Improving the system of marketing communications at the consumer market

Valentina P. Neganova, Ekaterina Al. Smirnova, Mikhail B. Petrov 2016, №2

Abstract: The article examines topical issues of improving the system of marketing communications, which are associated with the development of marketing theory, market transformation and changing of the consumer behavior....