risk — AlterEconomics (Russian Journal Of Economic Theory)

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Theoretical Foundations of Digital Transformation of Economy and People’s Quality of Life

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Models of the Media Planning Theory and Risks of Ineffective Ad Placement

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For citation: Shmatov, G. A. (2018). Models of the Media Planning Theory and Risks of Ineffective Ad Placement. Zhurnal Economicheskoj Teorii [Russian Journal of Economic Theory], 15(1), 23-38 Abstract: The...

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Evaluation of Audience Reach and Advertising Risks in Media Planning Theory

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