consumer market — AlterEconomics (Russian Journal Of Economic Theory)

Июн 20

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Origin of the Concept of Relationship Marketing and Theoretical Approaches to Defining It

Valentina P. Neganova, Vladislav M. Sedelnikov 2018 (15), №2

10.31063/2073-6517/2018.15-2.11

Мар 20

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The Process of Value Creation in Modern Marketing Theory

Sergey Al. Neganov 2018 (15), №1

For citation: Neganov, S. A. (2018). The Process of Value Creation in Modern Marketing Theory. Zhurnal Economicheskoj Teorii [Russian Journal of Economic Theory], 15(1), 14-22 Abstract: The urgency of the...

Июн 20

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Improving the system of marketing communications at the consumer market

Valentina P. Neganova, Ekaterina Al. Smirnova, Mikhail B. Petrov 2016, №2

Abstract: The article examines topical issues of improving the system of marketing communications, which are associated with the development of marketing theory, market transformation and changing of the consumer behavior....