2016, №2

Simulation of market adaptation of industrial enterprises strategy


The aim of this article is to develop a typological model industrial enterprises adaptation and a discussion of possible peculiarities of its implementation and the key factors that managers should take into account when making decisions. To achieve this goal in the framework of this study adopted an approach consisting of three phases: conducting a literature review; analysis of the information collected to identify the scope and dimensions of the model; constructing the model and identifying potential features of the management of its implementation. The typological model of adaptation is based on the analysis of research in the areas of manufacturing strategy and innovation. The proposed process model of adaptation of industrial enterprises, including a wide range of activity from additional technological innovations and changes in basic business processes to radical and cultural changes in the organization, helps to understand different types of market adaptation of organizations in a structured way. The advantage of typologies is that the possibility of narrowing the focus of management decisions for the study of relationships between organizational variables. The revealed concepts can be used as a base for strategic planning at different levels of management, which determines the model and the direction for further development and improvement of methodological provisions for future empirical research.

PDF full

Igor V. Grebyonkin – Cand. Sci. (Econ.), Researcher, Udmurt Branch of the Institute of Economics of the Ural Branch of the Russian Academy of Sciences (Izhevsk, Russian Federation; e-mail: igor-g86@yandex.ru).