Abstract:
Growth of value of business reputation as key factor of cost of the company, basis of improvement of its financial indicators, maintenance of stability of its development involves actualization of a question about risks of busi- ness reputation, their identification and minimization. In this work author’s definitions of reputation of the com- pany and reputation’s risk are offered. On the basis of the analysis of economic sources and with use of results of the sociological research, conducted by authors, risk’s fac- tors are defined, their ranging is considered, algorithms of management of reputation’s risks are formulated, prin- ciples and management tools are shown.
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