2013 № 4

Institutional Analysis of Consumer Demand in the Postindustrial Economy


The article considers the analysis of approaches to the investigation of consumer demand from the position of the institutional theory, among them: The theory of demonstrative behavior, the limited consumer rationality, the search of price, neuroeconomic approach.

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Oksana A. Rybalkina Cand. Sci. (Econ.), Associate Professor of the Department of Finance and Credit, Orenburg State Agrarian University (Orenburg, Russian Federation;  e-mail: o.ribal@mail.ru).

Tatyana E. Stepanova – Dr. Sci. (Econ.), Professor, Deputy Director for Scientific Work of the Samara Institute Branch Russian State Trade-Economic University (Samara, Russian Federation;  e-mail: markleonidovich@mail.ru).