For citation:
Skokov, R. Yu. (2022). Interdisciplinary Synthesis of Behavioral Design Theory. AlterEconomics, 19(2), 374-390. https://doi.org/10.31063/AlterEconomics/2022.19-2.9.
Abstract:
Popular digital products such as TikTok, Instagram, Twitter, Facebook, and YouTube are created by using digital persuasion technologies, which mark the modern stage in the development of behavioral design. This study seeks to outline the evolution of the concept of behavioral design by applying an interdisciplinary approach and bringing together physiology, psychology, addictology, sociology, computer science, political science, economics, and ethics. The concept of behavioral design originated and is developing as a synthesis of the ideas of the physiological theory of reflexes and reinforcement, psychoanalytic crowd theory and operational conditioning, theories of public opinion management and organizational change, institutional concepts of consumer behavior, computerization and the development of data networks. Behavioural design is used in a variety of areas ranging from architecture to health care and social security. Regarding the use of digital technologies in politics and socio-political processes, however, it is necessary to identify, monitor and control online manipulative practices, especially in relation to minors.
Becker, G. S. (1965). A Theory of the Allocation of Time. The Economic Journal, 75(299), 493–517. DOI: 10.2307/2228949.
Becker, G. S. (2003). Chelovecheskoe povedenie: ekonomicheskiy podkhod. Izbrannye trudy po ekonomicheskoy teorii [The Economic Approach to Human Behavior]. Translated from Eng. In R. I. Kapelyushnikov (Eds.); foreword by M. I. Levin. Moscow, Russia: HSE, 672. (In Russ.)
Bernays, E. (2015). Kristallizatsiya obshchestvennogo mneniya [Crystallizing Public Opinion]. Translated from English. Moscow, Russia: LLC “I. D. Williams”, 272. (In Russ.)
Bernays, E. (2010). Propaganda [Propaganda]. Translated from English by I. Yushchenko. Moscow, Russia: Hippo Publishing, 176. (In Russ.)
Bernays, E. (2013). Inzheneriya soglasiya [The Engineering of Consent]. Polis. Politicheskie issledovaniya [Polis. Political Studies], 4, 122–131. (In Russ.)
Boychenko, E. V., Kal’fa, V. & Ovchinnikov, V. V. (1985). Lokal’nye vychislitel’nye seti [Local computer networks]. Moscow, Russia: Radio i svyaz’, 304. (In Russ.)
Coleman J. (2006). The Tavistock Institute of Human Relations: Shaping the Moral, Spiritual, Cultural, Political and Economic Decline of the United States of America. World in Review, 286.
Coleman, J. (2011). Ierarkhiya zagovorshchikov: Komitet Trekhsot [Conspirators’ Hierarchy: The Story of the Committee of 300]. Translated from English. Moscow, Russia: “Drevnee i sovremennoe”, 608. (In Russ.)
Combs, T. D. & Brown, R. A. (2018). Digital behavioral design. Retrieved from: https://usetemper.com/digital-behavioral-design/ (Date of access: 27.09.2021).
Desmet, P. M. A. & Hekkert, P. (2002). The basis of product emotions. Pleasure with Products, beyond usability. In W. Green and P. Jordan (Eds.). London: Taylor & Francis, 60–68.
Desmet, P., Hekkert, P. & Hillen, M. (2003). Values and Emotions; an empirical investigation in the relationship between emotional responses to products and human values. Proceedings of Techné: Design Wisdom 5th European Academy of Design conference. Barcelona, Spain.
Emery, F. & Emery, M. (1975). A choice of futures. To enlighten or inform. Canberra: Centre for Continuing Education, Australian National University, 213.
Emery, F. E. (1967). The Next Thirty Years: Concepts, Methods and Anticipations. Human Relations, 20(3), 199–237. DOI: https://doi.org/10.1177/001872676702000301.
Emery, M. (1999). Searching: The theory and practice of making cultural change. Amsterdam: John Benjamins Publishing, 258.
Eyal, N. & Hoover, R. (2014). Pokupatel’ na kryuchke. Rukovodstvo po sozdaniyu produktov, formiruyushchikh privychki [Hooked. How to Build Habit-Forming Products]. Translated from English by S. Filin. Moscow, Russia: Mann, Ivanov and Ferber, 224. (In Russ.)
Fetisov, G. G. (Eds.) (2004). Mirovaya ekonomicheskaya mysl’. Skvoz’ prizmu vekov [World Economic Thought: Through the Prism of Ages]. In 5 vol. Co-chairmen of the Editorial Board G. G. Fetisov, A. G. Khudorkomov. Vol. V: in 2 books. Book 1. Vsemirnoe priznanie: Lektsii nobelevskikh laureatov [World Recognition: Lectures by Nobel Laureates]. Moscow, Russia: Mysl’, 767. (In Russ.)
Fogg, B. J. (1998). Persuasive computers: perspectives and research directions. CHI ‘98: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 225–232. DOI: https://doi.org/10.1145/274644.274677.
Fogg, B. J. (2020). Nanoprivychki: malen’kie shagi, kotorye privedut k bol’shim peremenam [Tiny Habits: The Small Changes that Change Everything]. Translated from English by E. A. Kvasha. Moscow, Russia: Eksmo, 352. (In Russ.)
Fogg, B. J. (2020). Tiny Habits: The Small Changes that Change Everything. Boston, Massachusetts, U.S.: Houghton Mifflin Harcourt, 362.
Freud, S. (2017). Psikhologiya mass i analiz Ya [Psychology and the Analysis of the Ego]. Totem i tabu [Totem and Taboo]. Translated from German by. R. F. Dodeltsev. St Petersburg, Russia: Azbuka-Attikus, 247. (In Russ.)
Kahneman, D. & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econo-metrica, 47(2), 313–327. DOI: https://doi.org/10.2307/1914185.
Le bon, G. (2015). Psikhologiya narodov i mass [The Crowd: A Study of the Popular Mind]. Moscow, Russia: Akademicheskiy proekt, 239. (In Russ.)
Leibin, V. M. (1997). Rimskiy klub: khronika dokladov [Club of Rome: Chronicle of Reports]. Filosofiya i obshchestvo [Philosophy and Society], 6 . Retrieved from: https://cyberleninka.ru/article/n/rimskiy-klub-hronika-dokladov (Date of access: 27.07.2021). (In Russ.)
Leslie, I. (2016). The scientists who make apps addictive. The Economist. Oct. 20th. Retrieved from: https://www.economist.com/1843/2016/10/20/the-scientists-who-make-apps-addictive (Date of access: 27.09.2021).
Lippman, W. (2004). Obshchestvennoe mnenie [Public Opinion]. Translated from English by T. V. Barchunova. In K. A. Levinson, K. V. Petrenko (Eds.). Moscow, Russia: Foundation Institute “Obshchestvennoe mnenie”, 384. (In Russ.)
Lockton, D., Harrison, D. J. & Stanton, N. A. (2010). The Design with Intent Method: a design tool for influencing user behaviour. Applied Ergonomics, 41(3), 382–392. DOI: http://dx.doi.org/10.1016/j.apergo.2009.09.001.
Newell, A. & Simon, H. A. (1972). Human Problem Solving, 920.
Norman, D. A. (1988). The psychology of everyday things. Cambridge: MIT Press.
Predvechnyy, G. P. & Sherkovin, Yu. A. (Eds.) (1975). Sotsial’naya psikhologiya. Kratkiy ocherk [Social psychology. A Brief Overview]. Moscow, Russia: Politizdat, 320. (In Russ.)
Schaff, A. & Friedrichs, G. (1982). Microelectronics and Society: for Better or for Worse. Oxford: Pergamon Press, 353.
Simon, H. A (1955). A behavioral model of rational choice. The Quarterly Journal of Economics, 69(1), 99–118, DOI: https://doi.org/10.2307/1884852.
Simon, H. A. (1969). The science of the artificial. Cambridge: MIT press, 123.
Skinner, B. F. (1931). The concept of the reflex in the description of behavior. Journal of General Psychology, 5(4), 427–458. DOI: https://doi.org/10.1080/00221309.1931.9918416.
Skokov, R. Yu. & Zeleneva, I. P. (2021). Tsifrovoy povedencheskiy dizayn v politicheskikh tekhnologiyakh [Digital behavioral design in political technology]. Gumanitarnye i sotsial’no-ekonomicheskie nauki [The Humanities and Social-Economic Sciences], 6(121), 84–90. DOI: 10.18522/1997–2377–2021–121–6-84–90. (In Russ.)
Skokov, R. Yu. (2019). Ekonomicheskaya teoriya rynkov addiktivnykh tovarov: monografiya [Economic theory of addictive goods markets: monograph]. Volgograd State University. Volgograd, Russia: Publishing House VolGU, 484. (In Russ.)
Skokov, R. Yu. (2021). Tsifrovye addiktivnye tovary i COVID-19: zapretit’ nel’zya ogranichit’ [Digital Addictive Goods and Covid-19: Banning Can’t Be Restricted]. Genezis noonomiki: NTP, diffuziya sobstvennosti, sotsializatsiya obshchestva, solidarizm [Genesis of noonomy: scientific and technological progress, diffusion of ownership, socialization of society, solidarism]. Vol. 2. Collection of plenary reports of Joint International Congress SPEC-PNO-2020. In S. D. Bodrunov (Eds.). Moscow, Russia: INID, 205–216. (In Russ.)
Spengler, O. (1918). Der Untergang des Abendlandes. Umrisse einer Morphologie der Weltgeschichte. Wien, Leipzig: K. K. Universitäts-Verlagsbuchhandlung G. m.b. H. Wilhelm Braumüller, 639. (In German)
Stigler G. & Becker G. (1977). De Gustibus Non Est Disputandum. The American Economic Review, 67(2), 76–90.
Sundiev, I. Yu. & Smirnov, A. A. (2016). Teoriya i tekhnologii sotsial’noy destruktsii (na primere “tsvetnykh revolyutsiy”) [Theory and Technologies of Social Destruction (on Example of “Color Revolutions”)]. Moscow, Russia: Russian Biographical Institute, Institute of Economic Strategies, 433. (In Russ.)
Tarpley, W. G. (2008). Obama: the postmodern coup. Making of a Manchurian candidate. Progressive Press, 291.
Thaler, R. & Sunstein, C. R. (2017). Nudge. Arkhitektura vybora. Kak uluchshit’ nashi resheniya o zdorov’e, blagosostoyanii i schast’e [Nudge. Improving decisions about health, wealth and happiness]. Translated from English by E. Petrova. Moscow, Russia: Mann, Ivanov i Ferber, 240. (In Russ.)
Triandis, H. C. (1977). Interpersonal Behavior. Monterey, CA: Brooks/Cole, 329.
Walsh, C. M. (1917). The climax of civilization. New York, 148.
Wendel, S. (2013). Designing for behavior change: Applying psychology and behavioral economics. Sebastopol, CA: O’Reilly Media, Inc., 394.