Abstract:
Last years, the phenomenon of competitive cooperation is an immense part of market behaviour of considerable number of the companies, «overturned» traditional representations about essence of competition as antagonistic rivalry for the best conditions in the market. Unprecedented growth of cooperation, institutionalization of a wide spectrum of interfirm networks as new organizational — the managerial form of joint functioning of the companies draw fixed attention of the researchers. They are aspiring to see the new logic of transition from a competition to co-competition as to dialectic interaction of rivalry and cooperation in it. The formation of sights at a phenomenon «co-opetition» (competitive cooperation) in a context of evolution of the theory of a competition is shown. The debatable question, connected with gradual transformation of interfirm networks in «the third» form of interaction of the companies along with the market and hierarchies, is investigated.
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