Abstract:
The article analyzes the features of the concept and the content of the «economic behavior» phenomenon in relation to the young cohort of the population in the region in the conditions of unstable economy and permanent social threat and risks. The author confirms his theoretical and methodological messages and conclusions with a number of sociological projects, which he implemented at the Institute of Economics of the Ural Branch of the Russian Academy of Sciences in 2010-2016 years. The author in detail realizes the principle of interaction of two tendencies in the development of social and economic knowledge: sosiologization of economic theory and economization of sociological thought. At that, the special attention is paid to the analysis of the social and economic behavior of young people in the spheres of professional socialization and matrimonial relations.
