Popov, E. V., Simonova, V. L., & Tikhonova, A. D. (2020). Firm Network Capacity during the Digitalization of Economic Activity. Zhurnal Economicheskoj Teorii [Russian Journal of Economic Theory], 17(1), 117-129
This article is devoted to the network potential of economic subjects, as well as the analysis of intercompany interactions in the process of digital transformation. The main goal is to develop and empirically verify a factorial model of network potential as a methodological foundation for the fullest assessment of firms’ opportunities in the conditions of economy digitalization. The theoretical basis of the model consists of the works on institutional economic theory, resource approach, economic sociology, etc. Methods of the statistical analysis and expert estimations have been used. The elaborated model of network potential is based on the analysis of spatial factors from the position of interrelation of three structural elements which exert setting, aligning, and perceiving impacts on the development of intercompany interactions in the conditions of the digitalization of economic activity. The setting element is created by the resource characteristics of participants of intercompany interactions; the coordinating element is directed to the competent management of arising communications; the perceiving element reflects the synergetic effects from the strengthening of interactions. The constructed model has facilitated the empirical assessment of network potential on the example of “Rosatom”, one of the leading enterprises of state corporation which outputs its products to oil, gas, and electrical power complexes, geophysical organizations and manufactures medical equipment. The results have showed that supply provision, degree of action coordination, fulfilment of commitments, and readiness to trust the partner are of high importance in decision-making processes. This fact has confirmed the offered structure of network potential. The provided decomposition of network potential enables the development of analytical tools of intercompany interactions efficiency and allows to operate the development of network organizations in the conditions of digital transformation.
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